Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand i

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine

The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is se

In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes us

Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a