The first-ever, fact-filled introduction to the brave new world of interactive TV: what it is, its services, and the across-the-board impact on television, cabl

Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive d

"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides profession

The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery chann