International Business Diplomacy

Download or read book International Business Diplomacy written by Huub Ruël and published by Emerald Group Publishing. This book was released on 2017-11-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.