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Language: en
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Type: BOOK - Published: 2014 - Publisher: McGraw-Hill Higher Education
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
Language: en
Pages: 619
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Type: BOOK - Published: 2004 - Publisher: Psychology Press
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this does
Language: en
Pages: 277
Pages: 277
Type: BOOK - Published: 2016-04-29 - Publisher: PHI Learning Pvt. Ltd.
This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.
Language: en
Pages: 582
Pages: 582
Type: BOOK - Published: 2018-10-27 - Publisher: SAGE
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg
Language: en
Pages: 750
Pages: 750
Type: BOOK - Published: 2005 - Publisher: