International Perspectives of Marketing Theory

International Perspectives of Marketing Theory
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ISBN-10 : OCLC:876434736
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Book Synopsis International Perspectives of Marketing Theory by : Mark Tadajewski

Download or read book International Perspectives of Marketing Theory written by Mark Tadajewski and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.


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This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21