This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and

International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationsh

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique de