International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationsh

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and