Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to

Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social

The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling a

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a parti