This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when f

Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications h

Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic p

In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a com