Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success i

This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously sep

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for custom