Digital Marketing

Digital Marketing
Author :
Publisher : Routledge
Total Pages : 367
Release :
ISBN-10 : 9781135048877
ISBN-13 : 1135048878
Rating : 4/5 (77 Downloads)

Book Synopsis Digital Marketing by : Alan Charlesworth

Download or read book Digital Marketing written by Alan Charlesworth and published by Routledge. This book was released on 2014-07-25 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.


Digital Marketing Related Books

Digital Marketing
Language: en
Pages: 472
Authors: Alan Charlesworth
Categories: Business & Economics
Type: BOOK - Published: 2022-11-01 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the pr
Digital Marketing
Language: en
Pages: 367
Authors: Alan Charlesworth
Categories: Business & Economics
Type: BOOK - Published: 2014-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional asp
Internet Marketing: a practical approach
Language: en
Pages: 376
Authors: Alan Charlesworth
Categories: Business & Economics
Type: BOOK - Published: 2011-01-03 - Publisher: Routledge

DOWNLOAD EBOOK

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of thi
Sports Marketing
Language: en
Pages: 297
Authors: Larry DeGaris
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

DOWNLOAD EBOOK

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world
Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D