Related Books

Internet Marketing and Big Data Exploitation
Language: en
Pages: 260
Authors: I. Chaston
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Springer

DOWNLOAD EBOOK

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such ret
Humanizing Big Data
Language: en
Pages: 226
Authors: Colin Strong
Categories: Business & Economics
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It
Digital Marketing Excellence
Language: en
Pages: 691
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2017-03-31 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you i
Big Data and Innovation in Tourism, Travel, and Hospitality
Language: en
Pages: 227
Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2019-02-26 - Publisher: Springer

DOWNLOAD EBOOK

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in
The SAGE Handbook of Digital Marketing
Language: en
Pages: 670
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2022-06-10 - Publisher: SAGE

DOWNLOAD EBOOK

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an