Internet Resources and Services for International Marketing and Advertising

Download or read book Internet Resources and Services for International Marketing and Advertising written by James R. Coyle and published by Greenwood. This book was released on 2002-05-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.