Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With o

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Ch

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide

China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, th

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book