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Introducing Marketing
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"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction to Marketing
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the
Core Concepts of Marketing
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Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitione
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Introduction to Marketing
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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec