Since 1967, Israel’s image has been dramatically deteriorating, partly because of not having clear strategies regarding soft power and public diplomacy (Gilbo

This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a globa

This book offers an accessible overview of the role sport plays in international relations and diplomacy. Sports diplomacy has previously been defined as an old

This is the first book to define and explore the geopolitical economy of sport – the intersection of power, politics, money, and state interests that both exp

Hasbara (explaining), the Israeli variant of public diplomacy, is the subject of endless domestic debate. Israel in the 1960s and 1970s saw many changes in its