Japanese Consumer Behaviour

Download or read book Japanese Consumer Behaviour written by John McCreery and published by Routledge. This book was released on 2014-04-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.