Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particular

A welcome addition to any reading list for those interested in contemporary Japanese society. - Roger Goodman, Nissan Professor of Modern Japanese Society, Univ

Have Japan's relative economic decline and China's rapid ascent altered the dynamics of Asian regionalism? Peter Katzenstein and Takashi Shiraishi, the editors

This book presents a case study of shichigosan, an extremely popular childhood family ritual in contemporary Japan. It is an interesting example of a custom wit

​This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, hi