The Edge: 50 Tips from Brands that Lead
| Author | : Allen P. Adamson |
| Publisher | : Macmillan |
| Total Pages | : 285 |
| Release | : 2013-01-08 |
| ISBN-10 | : 9780230342248 |
| ISBN-13 | : 0230342248 |
| Rating | : 4/5 (48 Downloads) |
Book Synopsis The Edge: 50 Tips from Brands that Lead by : Allen P. Adamson
Download or read book The Edge: 50 Tips from Brands that Lead written by Allen P. Adamson and published by Macmillan. This book was released on 2013-01-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.
