Legends in Marketing: Shelby D. Hunt

Download or read book Legends in Marketing: Shelby D. Hunt written by Jagdish N. Sheth and published by SAGE Publications Pvt. Limited. This book was released on 2011-03-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing.