Lexus
| Author | : Chester Dawson |
| Publisher | : John Wiley & Sons (Asia) Pte. Limited |
| Total Pages | : 304 |
| Release | : 2004-09-06 |
| ISBN-10 | : IND:30000095363226 |
| ISBN-13 | : |
| Rating | : 4/5 (26 Downloads) |
Book Synopsis Lexus by : Chester Dawson
Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004-09-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
