Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Br

"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote t