Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to prac

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segm

As businesses have grown to realize that the success of operations is more and more dependent upon an adequate knowledge of consumer behavior, the importance of

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the