"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatc

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial becau

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as e

The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about mark