Low-Cost Marketing Research
| Author | : Keith Gorton |
| Publisher | : |
| Total Pages | : 176 |
| Release | : 1989-05-23 |
| ISBN-10 | : IND:39000009228177 |
| ISBN-13 | : |
| Rating | : 4/5 (77 Downloads) |
Book Synopsis Low-Cost Marketing Research by : Keith Gorton
Download or read book Low-Cost Marketing Research written by Keith Gorton and published by . This book was released on 1989-05-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the scene; Information collection: research from the desk; Information collection: where to go; International marketing research; Where to go for information on overseas markets; Information collection: research from the field; Sampling methods: who to survey; Who is responsible? Research in action.
