Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case

This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to th

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s

What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pai

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In Ame