Making Strategy
Author | : Colin Eden |
Publisher | : SAGE |
Total Pages | : 518 |
Release | : 2013-04-04 |
ISBN-10 | : 9781446265192 |
ISBN-13 | : 1446265196 |
Rating | : 4/5 (92 Downloads) |
Download or read book Making Strategy written by Colin Eden and published by SAGE. This book was released on 2013-04-04 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra