Services Marketing and Management
| Author | : Audrey Gilmore |
| Publisher | : SAGE |
| Total Pages | : 230 |
| Release | : 2003-06-02 |
| ISBN-10 | : 0761941584 |
| ISBN-13 | : 9780761941583 |
| Rating | : 4/5 (84 Downloads) |
Book Synopsis Services Marketing and Management by : Audrey Gilmore
Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
