This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary pract

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear