This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadershi

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo

本书共分12个章节,每一章开头部分总括本章内容,结尾部分提供了最新的案例,供读者思考和讨论。