This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools an

Stop closing sales. Start opening relationships. It's time to design your business for profit. Management practices from last century are no longer enough to gr

A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the las

From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.

How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable in