Managing Global Customers
| Author | : George S. Yip |
| Publisher | : Oxford University Press |
| Total Pages | : 287 |
| Release | : 2007-09-06 |
| ISBN-10 | : 9780199229833 |
| ISBN-13 | : 019922983X |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis Managing Global Customers by : George S. Yip
Download or read book Managing Global Customers written by George S. Yip and published by Oxford University Press. This book was released on 2007-09-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
