This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated an

Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “a

Pasmore has brought over 20 year's worth of expertise to thisconceptually sophisticated yet practical guide concerned withorganization design and change. Concen

Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its impo