Managing the Future

Download or read book Managing the Future written by Robert B. Tucker and published by Putnam Adult. This book was released on 1991 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing marketplace, smart companies must work with tomorrow's trends to beat today's stiff competition. In Managing the Future, Robert B. Tucker recounts great corporate triumphs and disasters of the last several decades'and shows every leader what it takes to keep one's business far ahead of the pack. Invaluable insights into: ? How Levi Strauss keeps an over-century-old company current ? How Dell Computer is taking market share away from bigger industry guns ? How Southwest Air keeps seats filled in a competitive environment ? How Charles Schwab creates new customers ? and more