Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need

Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits Producing a product