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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio
Language: en
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Type: BOOK - Published: 1994 - Publisher: AMACOM/American Management Association
In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used t
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[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effecti