Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination manageme

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the