Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is

Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no d

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the