Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty fi

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporar

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketi

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking