The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integra

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie