The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragm

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragm

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a spe

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through