Marketing Concepts for Libraries and Information Services

Author	: Eileen Elliott De Sáez
Publisher	:
Total Pages	: 246
Release	: 2002
ISBN-10	: UOM:39015055203262
ISBN-13	:
Rating	: 4/5 (62 Downloads)

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Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez

Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

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Marketing Concepts for Libraries and Information Services

Authors: Eileen Elliott De Sáez

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu