"Esta obra es fundamental para líderes de marketing, empresarios, estudiantes universitarios, académicos, emprendedores, pymes y lectores ávidos en descubrir

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communicatio

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the found