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Marketing English Books, 1476-1550
Language: en
Pages: 289
Authors: Alexandra Da Costa
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020 - Publisher:

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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-
Marketing English Books, 1476-1550
Language: en
Pages:
Authors: Alexandra Da Costa
Categories: Book industries and trade
Type: BOOK - Published: 2020 - Publisher:

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This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in
Vernacular Books and Their Readers in the Early Age of Print (c. 1450–1600)
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'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of I
Reformation, Religious Culture and Print in Early Modern Europe
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This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early m
Difficult pasts
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Medieval romances were widely condemned by early modern thinkers: the genre of questing knights and marvellous adventure was decried as bloody, bawdy and supers