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Marketing Ethics & Society
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Pages: 461
Authors: Lynne Eagle
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Type: BOOK - Published: 2015-09-15 - Publisher: SAGE

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa
The SAGE Encyclopedia of Business Ethics and Society
Language: en
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Authors: Robert W. Kolb
Categories: Business & Economics
Type: BOOK - Published: 2018-03-27 - Publisher: SAGE Publications

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Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social med
Ethics, Meaning, and Market Society
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Authors: Laszlo Zsolnai
Categories: Business & Economics
Type: BOOK - Published: 2017-12-12 - Publisher: Routledge

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This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It is argued
Ethics in Marketing
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Pages: 213
Authors: Patrick E. Murphy
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Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis

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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 1019
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op