Tourism Marketing for Cities and Towns
| Author | : Bonita Kolb |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2006-08-14 |
| ISBN-10 | : 9781136352997 |
| ISBN-13 | : 1136352996 |
| Rating | : 4/5 (97 Downloads) |
Book Synopsis Tourism Marketing for Cities and Towns by : Bonita Kolb
Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2006-08-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
