Marketing of High-technology Products and Innovations
| Author | : Jakki J. Mohr |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 584 |
| Release | : 2010 |
| ISBN-10 | : 0136049966 |
| ISBN-13 | : 9780136049968 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
