Marketing in the Era of Accountability

Marketing in the Era of Accountability
Author :
Publisher :
Total Pages : 132
Release :
ISBN-10 : NWU:35556038667713
ISBN-13 :
Rating : 4/5 (13 Downloads)
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Book Synopsis Marketing in the Era of Accountability by : Les Binet

Download or read book Marketing in the Era of Accountability written by Les Binet and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.


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