The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin