Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. Th

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions a